Marketing and Communications Intern
Summer 2022
Throughout this summer Marketing and Communications internship, I developed and implemented beef education, communication, promotion, and industry activities advocating for Iowa Beef and increasing the demand for beef.
Social Media Posts
Instagram & Facebook Post: "Steak Month"
Instagram & Facebook Post: "Intern Introduction"
Instagram & Facebook Post: "National Cheese Day"
Instagram & Facebook Post: "National Diary Month"
Instagram & Facebook Story: "Burger Battle Vote IOWA"
Instagram & Facebook Post: "Happy Father's Day"
Instagram, Facebook & Youtube Video: "Beef Kabobs"
Instagram & Facebook Post: "Happy Camping Season"
Instagram & Facebook Post: "Happy Fourth of July"
Instagram & Facebook Post: "Easy Quick Savory Recipes"
Instagram & Facebook Post: "Breakfast Of Champions"
Instagram & Facebook: "Quick Beef Salad Recipes"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
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Instagram & Facebook Post: "National Running Day"
Instagram & Facebook Post: "Did You Know"
Instagram & Facebook Post: "Aloha Grilling Season"
Instagram & Facebook Post: "Burger Battle Champion"
Instagram & Facebook Post: "National Eat Your Vegetables Day"
Instagram & Facebook Post: "Nicely Done, Beef"
Instagram & Facebook Reel: "Tastiest Burgers"
Instagram & Facebook Post: "Follow Along the T-Bone Trail"
"Summer Playlist: Beef Edition"
Instagram & Facebook Post: "Super Combo"
Instagram & Facebook Post: "Grill is Calling"
Instagram & Facebook Post: "Sizzlin' Giveaway"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
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Instagram & Facebook Post: "National Egg Day"
Instagram & Facebook Post: "Ultimate Burger Contest NY vs IA"
Instagram & Facebook Post: "Reminder Vote IOWA"
Instagram & Facebook Post: "National Jerkey Day"
Instagram & Facebook Post: "Father’s Day Weekend"
Instagram & Facebook Post: "International Picnic Day"
Instagram & Facebook Reel: "Gate To Plate Event Recap"
Instagram & Facebook Post: "Sweet Summer Time"
Instagram & Facebook Post: "Sweet Corn Season"
Instagram & Facebook Post: "Calling all Mac and Cheese Lovers"
Instagram & Facebook Reel: "WOW Tasty Burgers"
Instagram & Facebook Post: "BBQ Beef Chuck Steak"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
Cattlemen's Beef Quarters Facebook Post: "ISF Coupon"
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Press Releases
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Event Work
Gate To Plate Event Logo
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Gate To Plate EventThe Iowa Beef Industry hosted its first-ever Annual Gate To Plate Event. The event brings together Food and lifestyle bloggers from all around the state of Iowa. These individuals are a trusted source of information for thousands of people and they help spread a positive message about Iowa farmers and the food they raise/grow. This event was a chance to showcase Iowa Beef to these influencers, so they can be avid advocates for the industry.
For the event, I designed and created the logo for the event, was event media, produced welcome packages, created an agenda for the event, and kept in contact with the attendants. |
Gate To Plate Instagram & Facebook Reel
Gate To Plate Event Flyer
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Gate To Plate Event: Flyer inside attendants welcome package
Gate To Plate Event: Thank You
Gate To Plate Invite and Agenda
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Iowa State Fair - 2022The Iowa State Fair saw 1,118,763 people in attendance in 2022. Whether these individuals came to the fair for delicious fair food, to see livestock, to watch shows, or compete in any events the Iowa Beef Industry Council made it their mission to use the Iowa State Fair as a place to advocate and educate the public about the beef industry. This was accomplished in many ways by planning events, showcasing the industry in exhibits, working booths, radio interviews on WHO, preparing beef dishes in The Kitchen, and more. I got the chance to assist in planning and working on these various events and activities.
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GCSS Logo FRONT SIDE - I created a logo and stall cards for the Iowa Governor's Charity Steer Show
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I promoted the beef industry during the Fair After Dark event. I had a celebrity guest, a baby calf, work the booth alongside me giving our booth a huge attendance.
At the Fair After Dark event, the Iowa Beef Industry Council's booth educated and informed the public all about Cattle Ear Tags. At the booth, fair attendees could simulate tagging a calves ear and take home their very own ear tag keychain.
At the fair, there is a show called, "The Kitchen", every day throughout the fair various chefs cook up and teach fair attendees how to make their favorite recipes. Iowa Beef was showcased one day and food blogger, Kelsey from Dance Around the Kitchen, prepared various beef recipes for fair attendees. As she cooked she was an advocate for the beef industry and informed viewers about her own operation and the nutritious value of beef.
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GCSS Logo/Stall Card BACK SIDE - I created a logo and stall cards for the Iowa Governor's Charity Steer Show
I assisted in the development of the IBIC's window display in the Agricultural Building. We utilized NFL Quarterback, Tony Romo, to market our product of grilling season.
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